What’s your story?

True was founded in Mill Valley. It’s a lovely little mountain town in northern California filled with giant redwoods, beautiful valleys and neighbors who look after each other.

It’s this real-life Happy Valley that inspired us to build a company that gets back to things that matter. Real friends and real life without commercial interruption.

It’s the quality of our relationships, not the quantity, that make us happier. It’s the joy of making new friends and connecting with old ones that strengthen our sense of community.

Somehow, in a rush for growth and profit, these feelings have been lost. Social today no longer feels like a Happy Valley, it’s more like we’re all living in a big creepy commercial.

Big social companies are in the middle of our relationships. They’re taking our best intentions and selling them to the highest bidder.

Well, we’re just not going to do that anymore.

Why should I trust you guys?

There’s a lot of talk about privacy. Every few weeks, another big company gets caught in a new scandal. But there is never anything really done about it and we go on accepting the problem.

The crazy thing is, this is never going to stop. As long as these companies make money by selling our personal information, they will find ever more devious ways to collect it.

But we never signed up for this. We didn’t post our lives, families and personal relationships for sale. We did not agree to let these companies make money from being in the middle of our friendships.

We believe you should be free to share your life without big brands competing for your attention. You should own your information and decide what you want to do with it. 3rd parties should never have access to your data. You should not be the product.

We believe your privacy matters. We take it into consideration with every decision we make. You should believe we respect your privacy and trust we’ll do the right thing with your information.

Read our Privacy Policy here.

What’s different about it?

We just don’t think you can be yourself in a world of perfect pictures awash in a sea of influencers. Old-school social is for blasting your life to people you don’t really know, measured by standards you will never achieve.

So we’ve built a new kind of threaded sharing that is private by default. Until now, no one has tried this before. It gives you control over things you want to share and who you want to share them with.

By combining beautiful, edge-to-edge storytelling with private messaging, it’s the best of both worlds.

What do we all love? Updates from real friends. But original thoughts and stories have gone missing in big social.

Sadly, most content today is created by companies with an agenda. We share an endless stream of news and ideas pushed by these companies and no longer share our real lives.

So we built a platform that only allows original content. There are no outside links or political arguments here. You come to True to see real updates from friends. Content they created themselves, not clickbait designed to hold your attention and manipulate opinion.

True lets you… be you. Real sharing from real friends, we’re making social a safe, happy place again.

How do you make money?

We currently do not show any ads on our platform, and believe that people should be allowed to have a private threaded experience without ads.

In the future, we will need to monetize the platform in order to continue serving you in the best way possible with quality, function, and safety as a priority. But we are committed to expand our business model in a way that does not monetize your personal data. We may consider a key-word based advertising model, or give you the opportunity to pay for additional public content or features. Most importantly, you will always be in control of how your data is used, and what you are paying for. A great social and communication experience should not come at a high cost to you or your data.

Much more on the way.
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